Define the experience and the contents

Start with the products the recipient will open. Provide their dimensions and weights, including any bottles, jars, accessories, and printed cards. Explain the order in which those items should be revealed. A clear contents list gives the packaging team a practical starting point for the structure.

Review the structure before final artwork

The box dimensions, closure, insert layout, and printable panels affect the design files. Share an existing box or a reference and explain what you like about it. Confirm the intended structure and dieline before investing in finished artwork that may need to move when the fit changes.

Separate presentation from shipping requirements

Explain whether the PR box goes inside another shipping package and how it will be transported. A presentation box and the shipping arrangement need to be considered together. Provide the delivery and handling requirements so the team can discuss the appropriate project specification.

Keep the campaign versions clear

For different creators, product bundles, or markets, identify the contents and artwork for each version. List quantities, printed inserts, and the required arrival date. Ask the team to confirm which production or packing services are included in the quotation rather than assuming they are part of every box order.

Send a quote-ready brief

• Samples or dimensions of every included item
• Quantity and contents by version
• Brand references and draft artwork
• Insert and printed-card requirements
• Presentation and shipping plans
• Delivery date and destination ZIP code

Frequently asked questions