Start with the information that needs to fit

If a conventional label does not provide enough room, both layered labels and booklet constructions may be worth discussing. Gather the approved text, language versions, and the information that should remain visible on the front. The amount of content and its reading order are better starting points than an arbitrary page count.

Peel-and-reveal: additional printed layers

A peel-and-reveal construction exposes information beneath the front panel. It can provide additional printed surfaces within a compact area. When comparing options, review how the front layer opens, what the buyer sees first, and how the label sits on the actual container.

Booklet labels: folded or multiple pages

A booklet construction adds a folded or multi-page component to the label. It can suit a longer message or an organized sequence of information. The final design depends on copy length, label area, folds, and the intended container. A larger amount of text still needs a readable layout.

Five questions for the specification

• How much approved content must fit, in how many languages?
• What must be visible before the label is opened?
• How will the user lift, open, and read the information?
• Will the label sit on a flat surface, bottle, jar, or other shape?
• How will it be applied, packed, shipped, and handled?

Make the decision with a working review

Supplier terminology can overlap, so request a clear description of the proposed construction. Review a sample or proof against the actual package, not just a flat screen image. Confirm the size, application specifications, quantity, and production schedule with the team before approving the job.

Frequently asked questions