Labels · Packaging buyer’s guide
Shrink sleeves and adhesive labels are different ways to decorate a container. Compare the available branding area, container shape, application equipment, and the way the finished package will be handled.
The short answer
An adhesive label bonds to a surface; a shrink sleeve is applied around the container and shrunk to its form. They require different application equipment and approval checks. Container shape and production workflow can matter as much as the graphic design.
What to review before approving production
A sleeve project needs review of the shrinking process as well as the printed design. An adhesive-label project needs an appropriate surface and adhesive construction. Make the decision with the container supplier and the company applying the decoration, before committing the artwork.
Build a practical project brief
- Actual container and filled-product conditions
- Required coverage and visible product area
- Available application and shrink equipment
- Proofing, line-trial, and recycling requirements
Discuss your next run with Pacer
Send your existing packaging, current artwork or a product sample, and the quantities needed for each design. Include the delivery ZIP code and required date so the discussion reflects the job you actually need. Confirm the proposed materials, available features, minimums, production timing, and any testing with Pacer before ordering.
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