One brand, different printed surfaces

A label and carton can share a design system while using different materials and printing methods. The same artwork color can appear different on different surfaces. Treat the finished product family as a coordinated review rather than assuming two separate print orders will match automatically.

Create a shared artwork brief

Provide the logo files, brand color references, typefaces, and any approved physical print samples. Include the label and carton dielines and identify the information that changes by product. Explain whether the priority is matching an existing package or establishing a new approved reference.

Keep product versions aligned

Build a version list that pairs each label with its corresponding carton. Include quantities, filenames, and barcode references. For a multi-product line, review the full range to catch inconsistent naming, artwork versions, or packaging combinations before production.

Review the package as a complete set

Look at the label on the actual container beside the outer carton. Check the visual hierarchy, readable text, barcode placement, and the fit of the product inside the box. Review the print appearance under useful, consistent lighting and record which samples have been approved.

Specifications to share with Pacer

• Current product, label, and carton samples
• Approved brand references and artwork files
• Label and carton dimensions or dielines
• Product-version list and quantities for each component
• Packing, insert, or application requirements
• Delivery schedule and destination ZIP code

Keep the approved reference for reorders

Save the final files and approval records as a set. When requesting a repeat run, identify any changed materials, artwork, or product dimensions. This helps the team understand whether the project is a straight reorder or needs a new review.

Frequently asked questions